Lux Animation

I decided to discontinue the Suzuki animation as I couldn't think of anything suitable for their brief. Instead I decided to do the Lux animation instead. This one wont be ready in time for the deadline so this will be purely used for my final project and nothing else.

Lux Brief:

Every woman wants to express her beauty and a LUX woman is no exception. She is confident, she feels beautiful and feminine and believes that she is born to shine. People notice her wherever she goes: her beauty is mesmerizing and sparks admiration. And she knows it! How should she express her beauty to make her shine even brighter so that people would love and adore her even more?

Show us, through an inspirational and insightful video/animation or an exquisite poster, the ideal beauty moment for a LUX woman, when she fully expresses her beauty, which will trigger more love and admiration around her

Of course, for her, this is an ongoing journey. She is looking for different ways to make her beauty stand out. She gets some intriguing and exciting suggestions such as:

Use her CHARM: Her beauty is part of her charm, that inevitably impacts others around her

Take pride in her ELEGANCE: It is more than beauty. People recognize it from her poise, her grace, etc.

Add a touch of GLAMOR: there is a bit of glamor in whatever she does.

Now it’s time for you to show our LUX woman the best way to put her beauty in the spotlight. The above suggestions could be right or wrong and you can agree or disagree. If you agree with one of the three, please base your work on it; if you think of anything else that could work better for her, please show it in your work.

Since Lux do shampoo products, I plan to create a animation based on how beautiful your hair can look with Lux shampoo.

This is how I envisioned the story would go after some discussions with my tutor:

After agreeing with the story, it was time to go about the final animation. My animation consists of Photoshop work and Toonboom for animating.
Here are the Photoshop images that will be used. The parts I haven't drawn in Photoshop will be parts that I will be animating in Toonboom.

 This establishing shot will slowly pan into the woman who is applying her lipstick.

 She has no lips here as they will be animated in Toonboom. She will be applying her lipstick in this shot.

 This shot will have the woman unpinning her hair and her hair will gracefully flow down her back.

 We'll then cut to two men minding their own business but then they'll suddenly look up at the girl in amazement as she enters the room.

 A slow pan up will happen here to show how beautiful her hair looks.

This long shot will consist of the girl flying gracefully with her hair flowing behind her. She'll fly from one end of the office to the other whilst the men will stare at her in amazement.

The final shot, which I don't have a JPEG file of, will have another guy reading the news paper outside and as the woman leaves, he stares at her in amazement too. The Lux product will then fade in showing the shampoo she uses.

 

 

With the shots ready, I can animate them in Toonboom and then edit it in Adobe Premier and add music to it etc.