Here is the context of the product:
Context
Life is
short. People want to live it to the fullest. There are only 2 ways of living
it: One is for those couch-potatoes who stay at home watching TV all day and
secure themselves within their comfort zone, living every day in the same way.
The other is for those who are willing to challenge themselves, regardless of
how big the risks may be, no matter how old they are.
This
challenger spirit is natural to SUZUKI, a world-known automotive manufacturer.
Suzuki’s engineering spirit all started from the challenge on how to provide
high quality cars and exciting driving experience to people around the world.
It never ceases to surprise people with compact, light but beautifully designed
vehicles with powerful and fuel-efficient engines. It wants to celebrate the
challenger spirit that made the brand so far and inspire people to take a
challenge to change their lives.
They have given a brief guideline of what they would like:
Brief
Show us
in an appealing, exhilarating and inspiring video/animation that taking up an
extraordinary challenge can change people’s ordinary lives and the world around
them.
We are
not looking for a clip of an extreme sport featuring a professional or dramatic
sob stories. We want to see stories with ordinary people, maybe who are facing
difficulties, or who want to change their lives and their society through a
challenge, in a positive way. It can be a personal challenge or it can involve
a group of people and become a team challenge. You should depict how this
challenge can make a positive impact in these people’s lives and even onto the
world around them. Let people feel the excitement, exhilarating fun and the
positive energy of the challenge.
I have exactly 30 days to complete this animation so I will be uploading various design ideas and maybe a very quick storyboard to show my progress.
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